Hello there! I am Annie Cheng, I am a product and brand design 
leader with a passion for creating great brand experiences across
all customer touch points. 

I have been practicing visual and brand design for the past ten years. The industries I have worked in include foodservice all the way to software and a few others in between. 

In the past five years I have helped TouchBistro build both their brand and product design teams. During this time, TouchBistro grew from 25 people to 300+ employees across their offices in Canada, US, UK and LATAM. I was responsible for growing the brand design and dev team, day-to-day management and delivered an identity rebrand on the Marketing team. 

Within Product design at TouchBistro I am responsible for leading product design strategy, process and direction of UX across all of TouchBistro's products. 

I believe in 

People first, I believe that great teams are a result of strong foundations and leadership. A great group of talented people doesn't always result in a great team. 

Developing and empowering design talent to become great future design leaders of tomorrow. 

Delivering great results. This happens with ambitions are aligned with goals. 

The future of design is one that is thoughtful and inclusive.

I enjoy 

Sharing ideas and knowledge through engaging Toronto's local design community. I also share ideas through mentoring and sometimes speak on panels and talks. 

I'm always working on self development and personal growth along with my professional aspirations. 

Say hello!

I'm open to hear your big ideas or you simply want to connect. Shoot me a message. :)

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